Omobono
Introduction

What works where
in B2B?

Digital benchmarking tool

While case studies abound for customer-centric marketing, we realised there is not a lot out there for business to business marketers to learn from (and share with).

So earlier in 2011 we partnered with the Marketing Society and Circle Research to develop a collective understanding of what B2B marketers really think of digital – how people are using it and how it’s working for them.

Now’s your chance to take the survey for yourself. Your results will be compared to those of over 80 senior B2B marketers, with collective budgets of over £33m, allowing you to evaluate your own activities against the norm.

Find out What Works Where for you, in just a few minutes.

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Start Benchmark
Highest Priorities in B2B
Q:
What are the highest B2B marketing priorities for your organisation over the next 12 months?
Add priority to the options below, select the plus/minus buttons on an item to add/remove priority.
Points remaining: 20
Deepen customer relationships
0
Raise brand awareness
0
Deepen understanding of target market
0
Develop brand position
0
Launch a new product or service
0
Strengthen 'thought leadership' position
0
Ensure organisation is living the brand
0
Other
0
Please use all points before continuing
Back
Next
Digital Budget Allocation
Q:
In the next 12 months, how do you expect to allocate your B2B digital marketing budget?
Assign budget by dragging the coins into your selections. Hit the eject button to remove budget.
Website development
0%
Email marketing
0%
Social media
0%
Video/Podcasts
0%
SEO
0%
Display advertising
0%
PPC
0%
Extranet
0%
Affiliate
0%
SMS/MMS
0%
Microsite development
0%
Mobile Optimisation
0%
Apps
0%
Other
0%
Eject all coins
Please use all coins before continuing
Back
Next
Digital Time Allocation
Q:
In the next 12 months, how much time do you expect to allocate for the following in your B2B digital marketing?
Assign time by dragging the hourglasses into your selections. Hit the eject button to remove time.
Website development
0%
Email marketing
0%
Social media
0%
Video/Podcasts
0%
SEO
0%
Display advertising
0%
PPC
0%
Extranet
0%
Affiliate
0%
SMS/MMS
0%
Microsite development
0%
Mobile Optimisation
0%
Apps
0%
Other
0%
Eject all hourglasses
Please use all hourglasses before continuing
Back
Next
Overall Effectiveness
Q:
How effective are the following channels in achieving your marketing priorities?
Drag the sliders to reflect how effective each channel is.
Website development
0%
Email marketing
0%
Social media
0%
Video/Podcasts
0%
SEO
0%
Display advertising
0%
PPC
0%
Extranet
0%
Affiliate
0%
SMS/MMS
0%
Microsite development
0%
Mobile Optimisation
0%
Apps
0%
Back
Next
Digital Importance
Q:
How important is digital in achieving your marketing priorities?
Drag the slider to reflect how important digital is in achieving your priorities.
Important
Importance
0%
Back
Results
Results
A:
Results: What are the highest B2B marketing priorities for your organisation over the next 12 months?
See how your choices compared to our respondents.
0%
0%
Deepen customer relationships
0%
0%
Raise brand awareness
0%
0%
Deepen understanding of target market
0%
0%
Develop brand position
0%
0%
Launch a product or service
0%
0%
Strengthen 'thought leadership' position
0%
0%
Ensure organisation is living the brand
0%
0%
Other
Back
Next
Results
A:
Results: In the next 12 months, how do you expect to allocate your B2B digital marketing budget?
See how your choices compared to our respondents.
Website development
0%
0%
Email marketing
0%
0%
Social media
0%
0%
Video/Podcasts
0%
0%
SEO
0%
0%
Display advertising
0%
0%
PPC
0%
0%
Extranet
0%
0%
Affiliate
0%
0%
SMS/MMS
0%
0%
Microsite development
0%
0%
Mobile optimisation
0%
0%
Apps
0%
0%
Other
0%
0%
Back
Next
Results
A:
Results: In the next 12 months, how much time do you expect to allocate for the following in your B2B digital marketing?
See how your choices compared to our respondents.
Website development
0%
0%
Email marketing
0%
0%
Social media
0%
0%
Video/Podcasts
0%
0%
SEO
0%
0%
Display advertising
0%
0%
PPC
0%
0%
Extranet
0%
0%
Affiliate
0%
0%
SMS/MMS
0%
0%
Microsite development
0%
0%
Mobile optimisation
0%
0%
Apps
0%
0%
Other
0%
0%
Back
Next
Results
A:
Results: How effective are the following channels in achieving your marketing priorities?
See how your choices compared to our respondents.
Website development
0%
0%
Email marketing
0%
0%
Social
media
0%
0%
Video/
Podcasts
0%
0%
SEO
0%
0%
Display advertising
0%
0%
PPC
0%
0%
Extranet
0%
0%
Affiliate
0%
0%
SMS/MMS
0%
0%
Microsite development
0%
0%
Microsite optimisation
0%
0%
Apps
0%
0%
Back
Next
Results
A:
Results: How important is digital in achieving your marketing priorities?
See how your choices compared to our respondents.
Important
100%
Back
Next
Results

Thank you.

Thank you for completing the Omobono benchmark. Now you've seen how your activities compared to our respondents, download the full research to find out more.

We will be running the second wave of the WWW survey in early 2012. Please enter your email address if you would like to respond. We will contact you then.

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